Google has indicated site and page speed are part of the signals used by its algorithm to rank pages.

In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

Loading time is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.

Check out the ways you can increase rotter.net's page speed.

HTML defines six levels of headings. A heading element implies all the font changes, paragraph breaks before and after, and any white space necessary to render the heading.

The heading elements are <H1>, <H2>, <H3>, <H4>, <H5>, and <H6> with <H1> being the highest (or most important) level and <H6> the least. They are used to help users and search engines to read and understand text.

For example, they act as signposts for the readers and make it easier for people to understand what a post or page is about.

Headings also define which parts of your content are important, and show how they're interconnected.

They are one of the key signals, along with many others, used by Google's search algorithm.

Here are some heading tags best practices.