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Whois & Analysis for lytics.io

Nov 21, 2019 4:09 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for lytics.io
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
February 18, 2012 Explore Wayback Machine
• Age
12 years, 1 month, 27 days
• Alexa Rank

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

Redirection
lytics.io redirects to https://lytics.com
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on October 9, 2020.
Title Tag
Lytics | CDP for personalized experiences in every step of the customer journey
Length: 79 (recommended: 10 to 70)
Meta Description
Unify customer data, deliver insights, and drive individualized experiences at scale with the Lytics Customer Data Platform (CDP).
Length: 130 (recommended: 50 to 160)
Google preview
Desktop Version

Lytics | CDP for personalized experiences in every step of the custome...

https://lytics.io

Unify customer data, deliver insights, and drive individualized experiences at scale with the Lytics Customer Data Platform (CDP).

Mobile Version

https://lytics.io

Lytics | CDP for personalized experiences in every step of the custome...

Unify customer data, deliver insights, and drive individualized experiences at scale with the Lytics Customer Data Platform (CDP).

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by lytics.io.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Customer Confidence: 67% Arrow up

In sales, commerce and economics, a customer (sometimes known as a , buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

An ultimate etymology of "client" may imply someone merely to do business, whereas a purchaser procures goods or services on occasion but a customer customarily or habitually engages in transactions (historically: the collection of tolls or taxes - see ).

Such distinctions have no contemporary semantic weight.

WEBSITE SPEED

lytics.io website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

82%

lytics.io is faster than approximately 82 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #2.562.955 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How lytics.io looks like on a mobile device such as an iPhone.

Tablet
How lytics.io looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 19% #30a0e0
  • 19% #3090d0
  • 18% #ffffff
  • 11% #000000
  • 7% #a080c0
  • 7% #40d0f0
  • 6% #30c0f0
  • 3% #f0ffff
  • 2% #2060b0
  • 1% #f0f0f0
  • 1% #7080c0
  • 1% #b0a0d0

Text/code ratio

lytics.io's text/code ratio is 1.99%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.99%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 10
  • <H2> 17
  • <H3> 2
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Personalized experiences for every step in the customer journey
Lytics named #1 cdp in 2019 adweek readers' choice awards
See the lytics difference in 60 days
Lytics is trusted by the world's biggest brands
Customer stories
<H2>
2nd level heading
Aeg presents
ındustry dive
Entercom
ıf you give a mouse a cookie
Omni-channel marketing strategy 101
<H3>
3rd level heading
The abcs of cdps — november 21 at 11 am pacific
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Alt attributes Arrow up

We found 33 images on this website.
10 ALT attributes are missing on your image tags. The issue affects 9 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 10 images on lytics.io. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 200
  • Likes 4
  • Shares 192
  • Comments 4

DOMAIN REGISTRAR

Domain Registrar NAME.COM LLC
Registration Date 02/18/2012 12 years, 1 month, 27 days ago
Last Modified 01/23/2019 5 years, 2 months, 23 days ago

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.26.3.22
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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