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Whois & Analysis for bingads.com

Dec 29, 2019 10:41 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Microsoft Corporation
• Address
One Microsoft Way,
• City
Redmond
• Zip Code
98052
• State
WA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for bingads.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Microsoft Corporation See more
• Category
Technology & Computing  >  Web Search
• Online since
October 8, 2006 Explore Wayback Machine
• Age
17 years, 6 months, 19 days
• Alexa Rank
#489.487, bingads.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

Redirection
bingads.com redirects to https://ads.microsoft.com
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Microsoft Corporation has expired on April 12, 2021.
Title Tag
Microsoft Advertising | Search Engine Marketing (SEM) & more
Length: 64 (recommended: 10 to 70)
Meta Description
Sign up for Microsoft Advertising. Use our search engine marketing and audience solutions to help you build your business.
Length: 122 (recommended: 50 to 160)
Google preview
Desktop Version

Microsoft Advertising | Search Engine Marketing (SEM) & more

https://bingads.com

Sign up for Microsoft Advertising. Use our search engine marketing and audience solutions to help you build your business.

Mobile Version

https://bingads.com

Microsoft Advertising | Search Engine Marketing (SEM) & more

Sign up for Microsoft Advertising. Use our search engine marketing and audience solutions to help you build your business.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots index, follow, noodp, noydir
viewport width=device-width, initial-scale=1, maximum-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bingads.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Search engine marketing Confidence: 91% Arrow up

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

Microsoft Confidence: 80% Arrow up

Microsoft Corporation (commonly referred to as Microsoft or MS) is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services.

Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite, and Internet Explorer and Edge web browsers.

Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface tablet lineup.

As of 2016, it was the world's largest software maker by revenue, and one of the world's most valuable companies.

Advertising Confidence: 66% Arrow

WEBSITE SPEED

bingads.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.1s

This domain loads at the median speed of 2.1 seconds.

Speed Percentile

39%

bingads.com is faster than approximately 39 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #489.487 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • bingads.com daily visitors distribution - Total: 1 country
  • Flag for IndiaIndia (27.1%)
  • Flaf icon for other countryOthers (72.9%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #186.926

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bingads.com looks like on a mobile device such as an iPhone.

Tablet
How bingads.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 51% #e0e0e0
  • 14% #204060
  • 6% #f0f0f0
  • 5% #605040
  • 5% #504030
  • 4% #606050
  • 4% #ffffff
  • 2% #503020
  • 1% #707060
  • 1% #607090
  • 1% #405070
  • 1% #7080a0

Text/code ratio

bingads.com's text/code ratio is 3.82%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.82%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 11
  • <H4> 17
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Millions are searching.make sure they find you.
<H2>
2nd level heading
Already use microsoft advertising?
Powerful network. powerful benefits.
Keep costs in check
The advantage we gain in cost per click gives us a great return on investment — more than 35 percent better than google ads.
We might not get as much of the volume as with google ads, but the volume of traffic that we get converts really well at a lower cost.
<H3>
3rd level heading
Reach across devıces
Go global or local
Easy to ımport
No mınımum fee
Only pay for clıcks
<H4>
4th level heading
How does microsoft advertising work?
Who does microsoft advertising reach?
What is the microsoft search network?
How does the microsoft search network differ from microsoft advertising?
Where does my ad appear?
Alt attributes Arrow up

We found 7 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on bingads.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 363
  • Likes 52
  • Shares 296
  • Comments 15

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 10/08/2006 17 years, 6 months, 19 days ago
Last Modified 09/25/2019 4 years, 7 months, 2 days ago
Expiration Date 10/08/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1-02.azure-dns.com 40.90.4.2 Flag for United StatesUnited States
ns4-02.azure-dns.info 13.107.160.2 Flag for United StatesUnited States
ns3-02.azure-dns.org 13.107.24.2 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 40.112.143.134
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.783 : -122.417
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